Senior / Marketing Manager - Renewable events
We are currently recruiting for a Senior / Marketing Manager for our London offices. We are looking for a dynamic individual to join the team responsible for the communication and promotion of our successful international portfolio of business-to-business events. We work in collaboration with our customers to help their businesses thrive and create a sustainable future on a global scale. This role is key to our success; exciting, innovative events that run like clockwork are a fundamental part of our unique market offering.
Solar Media Ltd provides the most authoritative independent and valuable information for the rapidly growing international solar, storage and electric vehicle industries; online, in print, through market intelligence and in person. We are known as leaders within the renewable sector and if you feel strongly about the future of energy & transport and want to play an important role, look no further.
Solar Media’s portfolio of live events exists to drive innovation, collaboration and partnerships in the indisputably growing renewables and EV sectors. We work with the leaders in this space to create original and market-leading live experiences to connect businesses and individuals forever changing the world we live in.
As a vital member of our team, you will be at the forefront of our marketing efforts. Your main responsibilities will include:
Crafting Strategic Marketing Plans: You will be the architect behind our strategic marketing plans. This means leveraging your skills in email marketing, social media, PPC, content creation, and data analysis to ensure we reach our maximum potential in terms of attendance and audience growth.
Lead Generation: You'll be the driving force behind lead generation. Converting site traffic into marketing-qualified leads will be your specialty, using compelling calls-to-action, captivating landing pages, and irresistible lead-generation content.
Executing Impactful Marketing Campaigns: We're counting on you to execute marketing campaigns that not only boost sponsorship but also drive sales of delegate tickets.
Data Analysis: Data is the lifeblood of marketing, and you'll be responsible for analyzing, building, and researching data to make informed decisions.
Social Media Mastery: Your expertise in social media marketing will be crucial in expanding our reach and connecting with our audience.
Collaboration with Graphic Designers: You'll be working closely with our talented graphic designers to create eye-catching promotional materials that leave a lasting impression.
Creating Strategic Partnerships: One of your key tasks will be developing and implementing impactful contra deals with key media, industry, and event partners to strengthen our position in the market.
Website Management: Keeping our events website updated and engaging will be in your capable hands.
Copywriting Excellence: Your knack for copywriting will shine as you craft compelling content across various media and promotional materials.
End-to-End Campaign Management: You'll have the opportunity to build, develop, and manage end-to-end campaigns, showcasing your full range of skills and creativity.
The Ideal Candidate:
To thrive in this role, you should possess the following qualities:
Strong Analytical and Project Management Skills: You're a master at analyzing data and managing projects efficiently.
Confident and Dynamic Personality: Your charisma and energy are infectious, and they inspire those around you.
Strong Creative Outlook: You have a keen eye for creativity and know how to infuse it into your marketing strategies.
Previous Events Marketing Experience: Your prior experience in events marketing gives you the edge.
Degree-Level Education Preferred: Although not mandatory, a degree-level education is a plus.
Experience in Pardot: If you're familiar with Pardot and have experience with list building and email setup, it's a bonus!
Don't miss this incredible opportunity to be a part of our team. If you're ready to unleash your marketing talents and make a real impact, apply now! Your journey to becoming a marketing superstar begins here.
What we offer:
• Competitive annual salary (depending on experience)
• The opportunity to work in a company that is a genuine leader within the sector and highly recognised for empowering employees
• Support, training and coaching to allow you to develop your skills and build a highly successful career
• The opportunity to work within a professional team and within a company where trust & integrity are our leading values
• Fantastic career opportunities within the wider business for stellar performers as we continue to grow worldwide
• Fresh, vibrant serviced offices based in Victoria with many member benefits including in-house coffee barista, table tennis, wellness rooms and online/in-store discounts.
Due to the high level of applications, we receive we are unable to respond to each application. If you have not heard from us within 3 weeks, then you have been unsuccessful in getting to the next stage.